Building design and construction is an expensive process. Any change to layout or materials when construction is underway means extra changing, so the industry wants clients to have an accurate vision of a home or building before the first shovel hits the ground.
Architectural visualisation, or Arch Viz, is a broad term that describes “seeing” architectural designs before they are built. It encompasses everything from basic sketches to more sophisticated 3D renderings and interactive virtual tours.
Builders, architects, real estate agents and interior designers use architectural visualisation to sell their products and services. Images and motion pictures are better than words at securing sales, and they give the client a clearer representation of what they’re buying.
Interactive 360˚ panoramas allow you to view a space from every angle as if you were standing there. Basic sketches and floor plans used to be the most common way for architects and builders to describe, market and sell their homes and buildings, and they still have a place in the industry. But 2D drawings and plans don’t always translate to buyers. It can be difficult to grasp how one room flows into another or what the building looks in the context of its surroundings.
Advancements in technology and computer graphics have shifted the momentum toward 3D architectural visualisation, which includes:
3D renderings, or computer-generated still images, that offer a photo-quality view of the home, building or development. Images can be used to show a building’s exterior, along with landscaping and nearby buildings, or the interior. Often, these high-definition images are almost indistinguishable from real photographs.
3D Virtual Tours that offer a 360-degree view of the project and its surroundings. Created with high-tech simulation software, these take clients around and inside the building. Virtual tours allow users to swap out certain design features – crown molding or siding, for example – to play with the look. Clients can find out how their home or building looks compared to others around it.
3D architectural visualisation benefits architects, builders and clients. Design changes are easier and less expensive for the architect than with hand drawings. Builders can avoid expensive mid-project changes. And clients get a realistic image of the final product, allowing them to understand and move forward with the project.
3d Architectural Visualisation
A photorealistic image of a project or product which already does or does not exist. 3D graphics are a commonly used method of presenting products and projects. It`s popular, because of it`s flexibility to create livelooking visual effects. 3d models are claylike sculptures. To give them a photorealistic look graphic specialists make realistic materials such as wood, steel, concrete, leather. With special modifiers we can adjust color, glossiness, reflection, and even surface roughness. Scenes are created with lighting which vary according to the time of day.
3d Product Visualisation
Product visualisation is a good and inexpensive way to present offer, for example on company web page. Photography is not always the best choice- it`s expensive and time consuming. Promoting a product using photography requires hiring a skilled, professional photographer, a studio, graphic correction and others. When the offer rapidly expands, the company needs to take care of unifying its product presentations. Photographs should be done in the same way with the same postproduction. When the concept changes, the process starts from the beginning. The disadvantage of traditional photography is that once a picture is taken, you can`t change its point of view, direction of light and the color modification is limited.
3D visualisation is a creation of faithful in terms of proportion and materials model in virtual space. The advantage of this solution is the possibility of arranging any studio, lighting, background. The boundaries are set only by the human imagination. Selected parameters for environment will not change, no matter from which point the shot is taken. Depending on the client`s needs, we can edit parameters of the product itself, as well as the background environment, and render the graphics from scratch, in new arrangement or colours. All illustrations, made as 3d visualisations, showing different series of products on the page, will definitely be presented coherently and attractively.
Animation / Film
Short commercial 3d movies are the best tools to present new projects, products or even ideas. The way they are made is taken directly from traditional, cartoon animation. It`s a series of one image after the other, at least 24 times a second. To prepare an animation for the customer, first we try to make a storyboard with all informations that needs to be in the animation. After getting permission, the “visualizer” prepares preview shots of the presented area, interior or object. When we show it to the client, and have our final shots chosen, we make it more detailed, render and cut with the help of professional software. Using specialized software, we add contrast, correct colors, and make transitions between shots. Finally, we add music, to set the proper mood, narration if needed, text messages etc
360 Degree Virtual Tours
Virtual tour is a panoramic view or video simulation of an existing place that can be viewed online, often for travel or vacation-related research. A virtual tour is usually a collection of panoramic images that are played in sequence to view like a moving video with added sound and text effects, or a virtual tour may use models in place of real-life video and images.
Augmented Reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. Architects can use the technology to experience the interior of a building when it’s still at the earliest stages of design, or project digital information onto architectural models. Unlike virtual reality, which creates a completely immersive virtual environment, augmented reality overlays digital content onto real-world imagery. For architects, this means they can experience the interior of a building when it is still at the earliest stages of design. It also allows them to project digital information onto architectural models. This solves a problem architects encounter getting a project from screen to physical space.
Virtual reality is a computer simulated environment, accessed through stereoscopic goggles that include a variety of different tracking mechanisms that track the viewer’s movement in physical space, and matches those movements within the simulated 3D environment. Headsets display a stereoscopic image, viewed through built-in lenses that creates the illusion of looking out into a space. 3D renderings of the environment are captured in ‘real-time’ – which means the computer is processing and presenting a new rendering of the scene 60 to 120 times per second. This provides the viewer with a very realistic sense of what it would be like to actually inhabit the simulated environment, which is what makes it such a powerful opportunity for architectural visualisation.